Recently, an Op-Ed piece of mine ran in The Boston Globe. In the piece, I offered some approaches and ideas toward turning whatever undergraduates are studying into marketable job skills through internships and signature programs such as the Professional Development Seminar. In promoting the value of a college education, we as educational institutions need to take a hard look at our budgets and find novel ways to manage our bottom lines. All of these approaches and ideas — from promoting the value of a college education to taking a hard look at our budgets — may sound like we’re running a business, albeit a very special one. I think it’s time that we all do more to ensure that our customers (students) are getting what they’re paying for, and that we don’t price them out of the market.
Click Colleges at a tipping point to read the entire article.