Giving Back with Gusto

The Nichols Community knows how to give back. That was evident on November 27th—designated nationally as Giveback Tuesday—through a novel activity conceived by one our professors, Priscilla Alfaro-Barrantes, and actuated by her Lead 101 and Marketing students.

The idea was to raise money for the Vermont-based group the Warrior Connection, which helps veterans suffering from PTSD. Dubbed the #NC22challenge, the month-long campaign asked members of the Nichols community to perform 22 pushups, with their efforts matched by financial contributions.

2018 12 5 Giving Tuesday Photo 1Priscilla brought the head of the Warrior Connection to campus, and her students got the word out, including a visit to my own Lead 101 class to recruit participants. While I didn’t do any pushups myself, I had promised her classes that I would donate $22 for each student in my class who did. Twenty-one of them took and met the challenge.

2018 12 5 Giving Tuesday Photo 2When all was said and the pushups done, the #NC22challenge raised more than $5,000, double the original goal.

I think that the partnership with classes and students drove the event to the level of success it achieved. Not to mention that along the way, Priscilla’s Lead 101 and Marketing classes successfully practiced “servant leadership” and social media marketing.

As Priscilla wrote to the Nichols community afterwards, “We really appreciate all the faculty, staff, Board of Trustees members, students, families, and friends who, for about a month, did push-ups, donated, nominated people, and shared our social media posts.”

To that I would add our gratitude to our most generous donors—our alumni—who showed their loyal support and Bison pride. Thanks to this growing list of supporters, this Giving Tuesday was the College’s most successful ever!

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